Tagged: Australian brands
3 articles we've published with this tag.
Aesop: the Melbourne skincare brand that sold restraint to L'OréalHow a Melbourne haircare label built on brown bottles and quiet design became a multibillion-dollar sale to L'Oréal, one of the biggest deals in Australian brand history.By Doug Kirby
Ugg: how an Australian generic became an American trademarkDeckers Outdoor Corporation holds a US trademark on 'Ugg'. Australian sheepskin bootmakers have spent decades fighting back. Here's how it happened.By Doug Kirby
Sold offshore: the iconic Australian brands now owned overseasVegemite, Speedo, Aeroplane Jelly — the brands feel Australian to the bone. The ownership tells a different story. Here's who actually holds the papers.By Doug Kirby