Tagged: brand history

Bonds built its Australian identity on Chesty Bond and local mills. The Bonds ownership history tells a quieter story of offshoring and foreign takeover.

How a Melbourne haircare label built on brown bottles and quiet design became a multibillion-dollar sale to L'Oréal, one of the biggest deals in Australian brand history.

The Blundstone boot has barely changed in a century and a half. Here is how a Tasmanian bootmaker became a global cult brand, and what the 2007 closure cost.

From a Bondi beachside experiment in 1914 to a global licensing empire, Speedo's journey is one of Australian brand history's most revealing stories.

Deckers Outdoor Corporation holds a US trademark on 'Ugg'. Australian sheepskin bootmakers have spent decades fighting back. Here's how it happened.

From Queensland's cane fields to the iconic polar bear, Bundaberg Rum's story is one of industrial necessity, stubborn regionalism, and an unlikely mascot.

How a self-taught bushman's saddle-stitched boot became one of Australia's most enduring brands — and how it passed through some of the country's biggest hands.

Founded in 1920 in outback Queensland, Qantas grew from a mail run to a national symbol. The full brand history, from the roo to privatisation.

The Akubra has been stitched into Australian identity for over a century. Here's the real story behind the felt, the family, and the factory in Kempsey.

How Holden went from an Adelaide saddlery to Australia's Own Car, then to closure of local manufacturing and the retirement of the lion badge in 2020.

Woolworths origins explained: how a 1924 Pitt Street basement bargain store became a grocery giant and one half of Australia's supermarket duopoly.

Vegemite history runs from a 1920s Melbourne laboratory to a 2017 Bega deal, via a failed rebrand, wartime scarcity and decades of American ownership.

Arnott's history runs from a Hunter Valley bakery to the Tim Tam, Campbell Soup and KKR, one of the longest brand stories in Australian business.